Overseas Strength Shines, Successfully Securing High-End Boutique Project in the UAE!

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Dubai is the wealthiest city in the Middle East and a globally renowned international metropolis. It is also a paradise for architectural designers, with a variety of uniquely designed skyscrapers and luxurious shopping malls that leave people in awe.

IFE Elevator’s latest project award—ELEGANCE TOWER—is designed by the luxury fashion brand ZUHAIR MURAD and developed by Dubai’s largest private real estate developer, DAMAC Group. This high-end project integrates ZUHAIR MURAD’s fashion elements.

As a strategic partner of DAMAC Group, IFE company has worked with this developer for many years, left numerous boutique projects in Dubai and the UAE.

DAMAC has stringent requirements for elevator brand suppliers, evaluating not only product quality, project fulfillment, brand influence, and after-sales service, but also local experience in similar projects. Owing to IFE Elevator’s excellent performance in previous projects in the UAE, the DAMAC team entrusted their latest high-end project—ELEGANCE TOWER—to IFE Elevator, the passenger lift manufacturer.

ELEGANCE TOWER is located in the prime area of Dubai’s CBD, just a street away from the global large shopping center DUBAI MALL and the world’s tallest building BURJ KHALIFA. Considering the developer’s positioning of the project, there are special requirements for the high-tech specifications and the design of the elevator car, hall doors, and human-machine interaction. As the elevator engineering contractor, IFE Elevator has to meet technical standards while incorporating fashionable design elements.

With its ability for customized elevator design and technical strength, IFE Elevator, as one of the well-known outdoor elevator suppliers, provided all the traction elevators that, besides meeting the EN81-20/50 design requirements, also comply with the EN81-77 earthquake design code. The elevators are equipped with an energy feedback system, cabin air conditioning, automatic safety sensing for pit water levels, and the fireman's lift elevator designed strictly according to EN81-72 requirements. These meet the developer’s high-quality, high-safety standards, while also showcasing fashionable design befitting the ELEGANCE TOWER project. Luxurious configurations, smooth operations, and ultra-high speeds allow swift access to floors, enabling the enjoyment of the bustling and convenience of an international metropolis.

This collaboration once again acknowledges the high quality, efficient project fulfillment, and service capabilities of IFE products like by the developer. It also enhances IFE's product design and fashionable customized abilities, establishing a new high-end benchmark in overseas markets, which aids in quickly expanding more high-end boutique projects globally.

Classic Projects of IFE Elevator in the UAE